See exactly what brands are paying, what's accelerating, and what's about to roll over. The intelligence layer for the attention economy.
Market Movers
Largest 30-day moves
Category-level pricing shifts versus prior-period baseline.
Attention Velocity
Engagement acceleration
Composite engagement-rate-of-change across tracked creators.
Finance
+18.2%
B2B SaaS
+12.4%
Beauty
-9.1%
Watchlist
Saved categories & tiers
Track rate moves on the slices that matter to your portfolio.
| Name | Rate | 30d |
|---|---|---|
| TikTok · Finance · 200K–1M | $4,200 | +8.4% |
| YouTube · B2B · 100K–500K | $8,900 | +5.1% |
| Instagram · Luxury · 50K–200K | $2,300 | +2.7% |
| TikTok · Beauty · 50K–200K | $1,100 | -6.4% |
| Podcast · Business · 100K+ DL | $3,600 | +0.4% |
Alerts
Breakout & sentiment signals
Pinged to your inbox or Slack the moment a threshold fires.
BREAKOUT · Today, 09:14
Finance · TikTok 200K tier crossed the 30-day rate-of-change threshold (+12.4% MoM).
INFLATION · Yesterday
B2B SaaS category-wide inflation +8.7%. Likely budget release into Q-end campaigns.
COMPRESSION · 2 days ago
Beauty mega-tier (1M+) shows CPM compression. Saturation signal — renegotiate before renewals.
SENTIMENT · 3 days ago
Crypto vertical sentiment turned negative across 4 platforms. Pricing power eroding.
Weekly Intelligence Digest
This week in attention
Briefing-style synthesis. Skim in 60 seconds. Forward to your team.
Creator Pricing Index closed +2.31% w/w to 1,284.7 — third consecutive weekly gain.
Finance + B2B SaaS continue to lead. Combined sub-index +9.2% MoM.
Beauty + Gaming under pressure. Consider rate floors at the 30-day low.
New coverage: Luxury Travel sub-vertical now indexed across IG, YT, and TikTok.
Coverage shown is illustrative. Modeling spans 4 platforms · 14 verticals · 6 audience tiers · engagement-adjusted across the creator economy.